The “Florian Principle” is named after a ironic prayer to Saint Florian: equivalent to “O Holy St. Florian, please spare my house, set fire to another one”.
This saying is used in German much like the English “not in my back yard“, when the speaker wants to point out that some person tries to get out of an unpleasant situation by an action that will put others in that very same situation. The name Florian is considered synonymous with fireman in the German speaking world. In some cases call for a fireman will actually be spoken as calls for Florian.
When your hear the word “hero,” what image comes to mind?
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Credits: Umea Institute of Design and Omer Haciomeroglu
Corporate Sponsor: Umea Fire brigade
Contact: Omer Haciomeroglu: email@example.com