Obsessively Dedicated 

Pic Credit: Csanád Birtalan


Obsessed is just a word the lazy use to describe the Dedicated 

Inov-8 All Terrain Runners
Founded in 2003, inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

Operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

Those who use our products seek fearlessness, adventure and to discover their edge.

Now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, our future is packed with exciting possibilities for the Himalayas ❤️

Find them at great price in Dubai Festival City at Beyond The Beach

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